Temporary façade installation in Old Bond Street, Mayfair, London: a proposed temporary, high-level façade installation to the front elevation of the ETRO store, created to celebrate the 50th anniversary of the Etro Foundation. The installation was designed to reflect the social campaign #CHOOSEYOURROOTS, celebrating the brand’s heritage, and formed part of the wider “Generation Paisley” anniversary celebration. Melissa Collaro Design managed the planning permission and planning application for Old Bond Street, preparing the proposal to support a compliant, time-limited retail installation that balanced strong visual impact with the practical requirements of a central London shopfront.